The Alternative Dictionary of Web Design Terms


It’s a universal truth that there’s more than one meaning to just about every word. This is doubly true for industry lingo. If you’re just getting started in web design, you need to know what everything really means, if you want to get ahead.

So here it is: here’s what the Secret Web Design Illuminati doesn’t want you to know. Read this article, and you’ll be able to dab on the haters with your hip new slang. Isn’t that swell?



A file that sits on your web server which, if ever touched, is perhaps the quickest and easiest way to break your whole site.



The practice of making all your content dependent on JavaScript to load in the first place; this never goes wrong.



A system whereby enterprising young developers make money from your users’ data. Remember that you can always destroy them by “tweaking” the API for “performance” because you “hate chronological timelines”.



The practice of building websites that a human might, with a little time to study, actually be able to use.



A development methodology that advocates self-organizing teams and flexibility, allowing startups to more efficiently realize they’re building something that no one wants.


Back End

The part of a website where you deal with a lot of crap.



Before experimenting with dogs, Pavlov trained online marketers to salivate whenever he said “backlink”. It still works.



A measurement of the speed with which Google can access your personal data.


Bounce Rate

A measurement of the speed with which users realize you don’t have what they want.



The contextual navigation pattern preferred by nine out of ten ducks.



The system that is supposed to solve all your problems and get you to the top of Google. This is accomplished by leaving it alone until an update breaks a plugin, or something.



That thing they want to implement with JavaScript, now.



Space on other people’s computers where you can temporarily store some of that crap from the Back End.


Call to Action

Begging the user for money and/or attention.



The stuff they show on computer screens in the less-offensive Hollywood representations of hacking.


Comments (in Code)

In-jokes and clever insights that only total nerds will ever see. One day, someone will achieve true enlightenment, and the secret will written down as a code comment, and lost to an obscure GitHub repository.



See: Deprecated



Anything we forgot how to use while we were learning Flexbox.


Design Research

Browsing Pinterest for a few hours to steal color palettes.


Design Thinking

Thinking, but like, when designers do it? If you’ve ever touched MS Paint, you can put this on your resume and ask for a raise.



A needlessly complex way to tell the browser what kind of HTML you’re using. Seriously,

would have worked just fine.


DOM, The

A useful reference word for programmers, and anyone who wants to sound a bit smarter.

Example: Can’t you just throw some more “div” thingies into my DOM, or something?



A fancier way to say that you’re selling stuff you don’t want on Ebay.


Fold, The

The part of the website everyone already knows to scroll past if they want to get to the good stuff.



The thing you’re supposed to learn instead of development languages, now…I guess.


Front End

The part of a website where you tell users what you think they want to hear, based on research, surveys, and indiscriminate guessing.


Graceful Degradation

The practice of building your website so it doesn’t completely fall apart at the first sign of a bug. Clearly superior to Progressive Enhancement. (See: Progressive Enhancement)



The easiest way to tell other people that you’re a coder, now.



You’d think these were Deprecated, but they’re not.


Image Map

One more thing that will never work on a responsive website without a jQuery plugin.


Inbound Marketing

See: Backlinks



The part of CSS that keeps confusing people.



The be-all and end-all. The ultimate development language. Will replace HTML and CSS because some people can’t be bothered to learn the simplest “languages” ever invented.


Landing Page

The page that designers let marketers have their way with so they won’t touch the actual home page. Landing pages typically outperform the painstakingly-crafted home pages, infuriating designers.


Meta Data

What we have to use while we wait for AI to get smarter.



The quickest and easiest way for a customer to get lost.


Online Marketing

The business of lies, damned lies, and statistics.

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